Our mission is crystal clear: create a new kind of legacy and estate planning company, built from the ground up with cutting-edge technology that not only increases access and assurance your wishes will be carried out but also tackles the modern digital challenges of one's passing or incapacitation. We set out to build a platform that would give the common family all the tools they need in one place and simplify the process, while making it affordable and injecting it with meaning.
The answer is simple: we want to empower families, bring order and meaning to chaos and help protect the ones you love. We wake up every day and work to transform legacy planning from a burden to an opportunity. To replace confusion with clarity, stress with peace of mind. We know life is a marathon, and we want to help you finish strong.
To us, nothing is more rewarding than helping families, one legacy at a time.
And we're just getting started
Ryan Andersen
Founder, CEO
Strategy, innovation and software leadership among the Fortune 500. MIT EECS & MBA
Terry Anderton
Founder, Chairman
Serial entrepreneur - Wagz Smart Dog Collars, GEMR Social Commerce Site, Trunity inventor of the cloud-based textbook & NitroSecurity
Travis Johnson
Founder, COO
Senior patent attorney and entrepreneur focused on emerging technologies and startups (B2B & DTC)
Luiara Anderton
Marketing & Business Dev.
20+ years in business management for international tech, including Merck Group and Cisco
Kevin Eaton
CTO
Senior technical leader building secure, scalable systems with deep expertise in Cybersecurity
Darren Watts
Lead Estate Attorney
Highly experienced estate attorney licensed in several states with multidisciplinary litigation experience